My wife works for Telemundo, the oldest Spanish-language television network in the US, and has done so for over 10 years, most recently in the general Marketing area. I normally don’t talk about my wife’s job at all either here or in social media since I would rather avoid a situation where my words could affect her work. Today, however (and with her permission), I am breaking that silence to tell you about her new project.
Mia Mundo is a short-form bilingual web series for the modern (Hispanic-American) young professional.
What does that mean?
- Mia Mundo is a 13-episode series (as in American TV-style series, not a novela) created to air primarily on the web, with each episode being 4-5 minutes, and a finale that will show as a 1-hour special on Mun2, Telemundo’s cable channel.
- It basically follows the format of a romantic comedy, combining a dramatic storyline with some comedic moments; think Sex And The City and you’re in the right ballpark.
- The series is bilingual, mostly in English with Spanish sprinkled throughout, reflecting the reality of the modern Hispanic-American, and it will be subtitled for all audiences.
- Most importantly, it was created from the start to portray and appeal to the modern Hispanic-American crowd, especially the female demographic, though it is also general enough to appeal to the young professional crowd at large, Hispanic or not.
See, Mia is an acronym for Modern Independent Achiever, one of the psychographic segments of US Hispanics identified by a study done by Telemundo Media and Starcom MediaVest Group. As this article on Broadcast & Cable puts it, the series was built with an audience in mind, literally.